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Customer-obsessed marketer, project manager, writer & editor.

I have a knack for diving head-first into complex topics and distilling them into compelling insights.

Ask me about:

• Long-form writing that sparks innovative thinking and insightful best practices.

• Editing to improve clarity, coherence, consistency, and correctness.

• Case studies that demonstrate measurable impact.

• How to build and execute an effective social media strategy created for your specific audience.

• How we can work together.

Easy reading is hard writing. The best storytelling resonates because it speaks to the right audience. Throughout my career, I’ve sought to understand. Excellent communication goes beyond words on a page.

A few career highlights:

• Owned and led the editorial calendar in sync with product marketing and demand generation teams, enhancing the strategic direction and voice of the Hiya blog and social platforms, leading to an increase in social media engagement by 30% and blog engagement by 17% over three months.

• Published 62 articles and served as lead editor, managing a robust network of internal contributors and writers, ensuring content quality, brand style, and adherence to deadlines.

• Delivered end-to-end editorial content production in articles and tools for Sales Enablement PRO, the largest community for sales enablement practitioners, resulting in over 60 pieces over 12 months, contributing to over 110,000 pageviews.

• Planned and executed successful social media campaigns to support hybrid industry events at Highspot. Exceeded average engagement rate on all platforms, nearly doubled average engagement rate on LinkedIn YoY, and quadrupled the CTR on X (formerly Twitter) YoY. 

I’m an experienced brand storyteller, adept at forming cross-functional relationships to produce results that spur action. Although it may be easier to write what you know, I relish the opportunity to navigate the unfamiliar. As an insatiable learner, I enjoy researching new topics and discovering the right target audience for your messaging.

I’ve written long-form features and profiles, managed successful blogs and press releases, landed clients in top-tier publications worldwide, and helped clients achieve their SEO goals by increasing website traffic and growing their social media following.

My industry experience includes B2B SaaS technology, sales and sales enablement, higher education, food and beverage, hospitality, commercial real estate, sustainability and aerospace, and nonprofits.

Offline, you’ll find me hiking one of the hundreds of trails in the beautiful Pacific Northwest while volunteering with the Washington Trails Association, encouraging my friends to participate in trivia nights around Seattle, or scouring the NYT Cooking app for my next dinner inspiration.