Content Marketing | Communications | Digital Marketing | Project Management

Resume

 Stella Heekin

Senior marketer and writer with seven years of experience, expert in translating complex technical subjects into engaging and actionable insights. Authored over 100 articles for diverse audiences and industries, including software, food and beverage, and nonprofits. Managed full-scale editorial content production, communications plans, and strategies that aligned with business goals, boosting engagement by 47% through brand-aligned storytelling and streamlined editorial processes.

Core Competencies

Professional Skills: Writing & Editing | Project Management | Social Media Marketing | Client Communications | Content Strategy | SEO/SEM Knowledge | Strategic Communications

Technical Proficiencies: Google Analytics (GA4) | WordPress, Notion, Squarespace (CMS) | LinkedIn Ads Meta Business Suite | SproutSocial, Buffer & EveryoneSocial | HubSpot and Salesforce CRM | Mailchimp Asana | Airtable | Microsoft 365 | Canva Design | Working knowledge of Adobe Photoshop and InDesign | Wistia Video Marketing Platform

Professional Experience

Hiya, Marketing Content Specialist September 2023 – April 2024

Spearheaded the editorial calendar, developing informative content to elevate user knowledge and meet strategic business objectives; content strategy drove a combined 47% improvement in user engagement across blog and social over six months.

• Led cross-functional collaborations with product marketing and demand generation teams, producing blog and social media content that amplified engagement by 30% and grew the LinkedIn follower base by 7% over six months.

• Leveraged analytics to optimize web content, resulting in a 17% increase in blog engagement in three months.

• Served as editor, managing a robust network of internal contributors and writers, ensuring content quality, brand style, and adherence to deadlines.

Highspot, Senior Content Marketing Specialist October 2021 – June 2023

Executed content creation for Highspot Spark Community and Sales Enablement PRO, producing over 60 blogs and tools, drawing 110,000+ pageviews in a 2-year period, boosting brand visibility and community engagement.

• Implemented detailed, comprehensive multichannel campaigns to launch new products, events, webinars, and more across all owned channels (blog, website, email newsletters, and social channels).

• Drove social media engagement, doubling LinkedIn interactions and quadrupling Twitter (X) click-through rates year-over-year.

• Spearheaded an overhaul of customer case study production and created new templates, coordinating 28 drafts in two weeks in partnership with the Customer Success team.

• Enhanced editorial quality and brand consistency by coaching interns and fine-tuning initial drafts to align with brand standards.

Ruder Finn, Senior Account Executive, Technology and Innovation March 2021 – October 2021

Delivered strategic communication strategies and campaigns across four accounts in the cybersecurity, biotechnology, and software industries — lead writer for bylines, social media content, pitches, and

• Secured 12 media placements in target markets, achieving an average of two million impressions per placement and 200,000 organic social reach.

• Increased follower engagement by 25% on Twitter and LinkedIn in four months with an optimized content plan that featured messaging in line with brand identity and industry trends.

• Day-to-day client lead across two accounts, providing regular media coverage analysis and reports. Mentored junior employees while overseeing content development, event and award submissions, and media campaigns.

Barokas Communications, Senior Account Executive June 2019 – March 2021

Developed strategic communications plans and PR initiatives for six accounts, resulting in over 50 media placements and reaching a total readership of 350 million across top-tier outlets.

• Created engaging press releases, website copy, and social media content, driving brand awareness, and enhancing clients' online presence.

• Identified emerging trends in aerospace, gaming, business, and technology sectors; integrated findings into strategic communications to establish thought leadership, achieving a 25% boost in media coverage and enhanced brand visibility.

• Ghostwriter for clients, publishing 5 articles while communicating client objectives and brand messaging.

Fearey, Account Coordinator June 2018 – June 2019

Promoted to Account Coordinator within six months, demonstrating exceptional productivity and contribution to the team. Secured media coverage across multiple accounts, including broadcast, online, and print platforms.

• Achieved a significant increase in client's social media engagement by 100% and an 84% growth in followers over seven months.

• Implemented effective strategies for search engine optimization, resulting in a +66% year-over-year boost in website traffic and improved rankings for over a dozen keywords.

• Mentored and trained two new employees to ensure productivity and alignment with company goals.

Education

Bachelor of Science (BS) in Public Relations,

Minor: Communication Studies

Magna cum Laude

University of Florida

Volunteering

Washington Trails Association (January 2020 – present) — Trails volunteer 

Friends of Madison Park (April 2024 – present) — Event support

Project Makeover UF (February 2014 – April 2017) — Captain Coordinator and Social Media Lead


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