Content Marketing | Communications | Digital Marketing | Project Management

Articles + Tools

 

ARTICLES + TOOLS

 
 

Engaging Your C-Suite as Enablement Champions

Effectively justifying why sales enablement is critical in the revenue organization means demonstrating ROI, proving that enablement helps produce a productive sales culture, and earning credibility with key stakeholders.

Below, learn best practices for engaging the C-Suite and how enablement can be a strategic arm for the leaders across the whole organization.

 

Highspot University for Customers: 3 Tips to Get Started

As with every tool in your organization’s tech stack, unlocking the true power and potential of the platform means learning some best practices along the way and applying them to help your team succeed.

Highspot University was developed to create a way for customers to independently learn and become experts within the platform to drive enablement impact within their organization.

Below, check out three tips to get started with Highspot University.

 

Getting Started With a Content Governance Plan

We live in the throes of the attention economy — the capacity for people to engage with many competing factors in their environments that require focus.

A buyer’s time is precious at every stage of the customer journey. When interacting with sales reps, buyers want to feel that their time is respected, and they want insights to be impactful in helping them make informed decisions on what to invest in and why. Misguided, outdated, or irrelevant messaging can jeopardize the customer experience, confusing buyers and reps.

Learn below why a content governance plan is critical for any size of an organization and the three essential steps of creating a sustainable strategy.

 

Speed to lead: how to improve sales calling practices

Living in a world with a deluge of digital tools at our disposal to connect, the phone call is one of the most effective ways to foster deeper conversations and build and maintain a robust pipeline. But why do so many hot leads get cold so quickly? Learn three common mistakes sales teams make when following up with hot leads — and how to avoid them.

 

How Apple iOS 17 update impacts voice calling

The new operating system, iOS 17, brings a couple of changes to the voice call experience, and we’re here to help you understand what this means for you and potentially your outbound calls.